|A-Board ban is damaging local business|
|Thursday, 02 June 2011 09:24|
A ban on A-Boards on the High Street and Rose Street has had a negative impact on local business according to 78% of business owners and 60% of all categories of respondents to a survey carried out by the City Centre Neighbourhood Partnership.
A-Board ban fails to make improvements
Analysis of data obtained under Freedom of Information legislation* shows that the removal of A-Boards from the High Street and Rose Street has not improved the appearance of these streets, nor has it made it easier for people to move around more freely - 60% of categorized responses disagreed that removal of A-Boards had made any improvement.
Alternative advertising arrangements such as the directory signage installed on Rose Street fared no better, with two-thirds of those categorized as city-centre visitors, or non-resident in Edinburgh branding them as ineffective.
When asked if they would support the removal of A-Boards from other streets in the city centre 59% of all categories said no.
A flawed survey and a failure to publish
In December 2010, the LBA wrote to the CCNP expressing serious reservations about the potential bias of the survey, which might skew the results in favour of supporting the ban. The CCNP declined to withdraw the survey and stated that the results would be published in January / February 2011.
Having pressed ahead with the survey, the CCNP should take note of the results - their failure to publish must raise concerns of their willingness so to do.
Despite the biased nature of the survey, the results show that there is little appetite for a continuation or extension of the A-Board ban.
(* The data on which this analysis is based is the property of the City of Edinburgh Council)
|Last Updated ( Thursday, 02 June 2011 10:45 )|