|Leith Walk Traders to Trial QR Code marketing|
|Monday, 18 July 2011 12:26|
Shops up and down Edinburgh’s Leith Walk are to be given the opportunity to be among the first in the UK to trial Scanzo a new form of shopper marketing based on QR codes, the strange black and white squares that are appearing on posters, advertisements and print items.
Each shop in the trial will display a unique QR code in their window, linking through to their own site or to a specially-created site featuring details of opening times, stock lines and points of interest about the shop.
Alan Rudland of Leith Business Association sees it as the next step in local businesses fighting for their share of shoppers’ spend, "Leith traders are passionate about their businesses and the local area. We see Scanzo as a great way of competing with online traders, by fighting them at their own game. Our shops now offer a 24/7 interaction with shoppers and we hope this will bring new opportunities for everyone involved with the scheme.".
Chris Wilkins of Scanzo adds, "Shoppers still love the high street and local shops – the buying experience can be so much better than online. Scanzo gives smartphone users the chance to investigate a store even when it is shut, to find out more before they enter and enhance their shopping experience with the shops they love. For shops, it is an affordable way to add a new level of shopper interaction.".
If the trial is successful it is planned to roll out the scheme across the country.
|Last Updated ( Monday, 18 July 2011 12:41 )|