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OPEN FOR BUSINESS E-NEWSLETTER - SEPT 11 2009 |
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Written by Graham Russell
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Tuesday, 15 September 2009 20:44 |
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This OFB Newsletter was only received today. Please contact Clara direct if you want any new lines oe special offers publicising on the Edinburgh Shopper web-site Graham Russell - Business Co-ordinator Leith Walk & West End Tel - 01721 721 200 Mob - 07853 275 222 Winter / Christmas activity & DEMAOFB has continued to work in collaboration with DEMA on the Xmas and Winter plan. The updated proposal was presented at the Winter Marketing Campaign meeting on Tuesday. We have been obtaining costs for a radio advertising campaign to run alongside the activity.Costs for a special Xmas mini edition have also been obtained. Emails are going out to retailers asking for their ‘shopping list’ of activity, as well as asking them to notify us about special events around the official start of Edinburgh’s Christmas on 26 November. LeithThe first proof for the Leith Walk newsletter was circulated to the Leith Branding, Signage & Support Group at the start of the week. All feedback has now been received and a second proof will be sent around the group again shortly. We anticipate that this newsletter will go to print early next week for distribution towards the end of next week. EdinburghShopper.comTie have sent more retailer forms collected from retailers to be added to EdinburghShopper.com. These are in the process of being added. The September mailer went out at the start of this week. EHlivingThe proofs for the Autumn/Winter 09 issue of EHliving have been circulated to the OFB group. Feedback will be collated next week so that the magazine can go to print in a week’s time. The magazine will be inserted into the Edinburgh Evening News and distributed widely throughout Edinburgh and the Lothians from the start of October. Thanks,ClaraClara Suess, Senior Account Manager, Burt Greener Communications6th Floor, 41 St Vincent Place, Glasgow G1 2ERt.0141 248 6007 m. 0779 279 5008 |
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OPEN FOR BUSINESS E-NEWSLETTER - AUGUST 28 2009 |
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Written by Graham Russell
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Saturday, 29 August 2009 10:18 |
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EDINBURGH SHOPPER. If you want any offers, new lines or events included in the next issue PLEASE note the closing date. Hello, This is the weekly update for Open For Business. Please let me know if you have any questions or comments. WINTER / CHRISTMAS & DEMA
OFB has been working with DEMA on the Christmas activity plan. This was presented to several members of the wider OFB group on Wednesday for feedback. Subsequently, OFB met with DEMA today to update the plan which will be circulated to the group next week. LEITH
OFB is working with the Leith Walk Branding, Signage and Support Group to produce the first of a regular series of newsletters outlining the retail and development activity in Leith. Copy is currently being collated to be presented at the next meeting. Also looking at print and design costs.
The next Leith Walk Branding, Signage and Support meeting is taking place on Wednesday 1 September.
OFB is obtaining quotes for additional banners to be produced on Leith Walk. EDINBURGHSHOPPER.COM
Retailers have been sending information to OFB regarding forthcoming activity for the September mailer which will go out next week to the EdinburghShopper.com database. Please let me know if anyone else has anything they wish to be included – offers, events, new stock, openings – by Tuesday.
To coincide with the start of a new month, next week the Featured Businesses will be rotated. EH LIVING
Treacle Publishing has started to send articles to OFB for the next issue of EHliving, out at the end of September. Once comments have been fed back to Treacle, these will be circulated to the OFB group for feedback.
A full marketing and PR plan around the distribution of the magazine will be produced by OFB next week. DINE WEEK
Essential Edinburgh confirmed that Dine Week would no longer be occurring at the end of October. As such, the fund set aside for the initiative will be reallocated. Have a great weekend. Thanks, Clara
Clara Suess Senior Account Manager
Burt Greener Communications
6th Floor, 41 St Vincent Place
Glasgow G1 2ER
t. - 0141 248 6007. m. - 0779 279 5008. f- .0141 248 3322
www.burtgreener.co.uk |
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OPEN FOR BUSINSESS UPDATE - AUGUST 21 2009 |
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Written by Graham Russell
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Saturday, 22 August 2009 10:38 |
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Hello,This is the weekly update for Open For Business - August 21 2009. Christmas Campaign planningOFB met with DEMA and Graham Birse to discuss the Winter proposal. They are currently updating this to include specific campaign activity to target the central belt which will be presented to the group next week. OFB will work with CEC and Essential Edinburgh for promotional activity around winter targeting residents in Edinburgh and the Lothians. There is a meeting to discuss the winter activity next week. Working with long-lead UK national publications for inclusion in their Christmas shopping guides. Leith WalkThe Leith Walk Branding, Signage & Support Communication Group met on Wednesday to discuss plans for Leith and the walk around the empty shop units, signage and branding identifying short, mid and long-term initiatives. Looking at promoting the area with dining events to show the diverse range of food on offer in Leith – from Michelin starred restaurants to multicultural delis and ethnic supermarkets.OFB is working with tie and Graham Russell on copy for a newsletter to be distributed to Leith businesses to promote the positive initiatives taking place throughout the area. OFB are researching design and print costs. Greener Leith attended this meeting to discuss their forthcoming initiatives to ensure shared messaging. FeaturesHigh Five highlighting EdinburghShopper.com sent to Evening News. Working with CEC and Graham Russell to place features regarding the clean-up operation in the West End and Leith. Please let me know if you have any questions.Have a good weekend,ClaraClara SuessSenior Account Manager, Burt Greener Communications6th Floor, 41 St Vincent Place, Glasgow G1 2ER, t.0141 248 6007 m. 0779 279 5008 f.0141 248 3322 www.burtgreener.co.uk |
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E-LIVING MAGAZINE - AUGUST 14 2009 |
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Written by Graham Russell
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Sunday, 16 August 2009 17:50 |
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This is the lated weekly update from Open For Business. PLEASE contact Clara direct and inform her of any of your business's promotions or special events that you would like highlighting in the OFB publications or on the Edinbrugh Shopper web-site. This is all free. The update also includes brief details of some of the initiatives that the LW Branding & Communications Group, set up as part of my Business Coordinator project with the City Council, will be introducing in the coming months. Graham Russell - Business Coordinator Leith Walk & West End Tel - 01721 721 200, Mob - 07853 275 222 EHliving MagazineTreacle Publishing are currently working on the second issue of EHliving magazine, due out at the end of September. As with the first issue, 100k copies will be produced. 50k will be inserted into the Edinburgh Evening News and the remainder will be distributed throughout Edinburgh and the Lothians by a distribution company at key locations – retailers, bars, cafes, leisure centres, offices, libraries, venues. The magazine will promote retailers throughout the OFB area especially those who have contacted us requesting additional support. The focus will be on winter and include Christmas shopping ideas, winter beauty, food and drink along with a 24 hours in the West End feature which will cover the West End and Haymarket. www.edinburghshopper.com The August monthly mailer went out last week to the database promoting offers and events taking place throughout the OFB area. Working on building the database by creating in-store events which are exclusive to edinburghshopper.com subscribers. We will be liaising with retailers about participation. Christmas Campaign planningOFB is meeting with DEMA next week to discuss their Winter proposal which will deliver a campaign across Scotland, the UK and overseas targeting key travel routes.OFB will work with CEC and Essential Edinburgh for promotional activity around winter targeting residents in Edinburgh and the Lothians. Working with long-lead UK national publications for inclusion in their Christmas shopping guides. Leith WalkThe Leith Walk Branding, Signage & Support Communication Group are meeting next Wednesday to discuss plans for Leith and the walk around the empty shop units, signage and branding identifying short, mid and long-term initiatives. Looking at promoting the area with dining events to show the diverse range of food on offer in Leith – from Michelin starred restaurants to multicultural delis and ethnic supermarkets.OFB is working with CEC and Graham Russell on copy for a newsletter to be distributed to Leith businesses to promote the positive initiatives taking place throughout the area. OFB spoke with Greener Leith about their forthcoming initiatives to ensure shared messaging. FeaturesEdinburgh By Night feature written up and added to EdinburghShopper.com.Hot deals running in the Edinburgh Evening News this weekend – flagged up several offers to run over the next two weeks. Hidden Gems feature secured for I Love Candy, running date TBC.Working with CEC and Graham Russell to place features regarding the clean-up operation in the West End and Leith. Please let me know if you have any questions.ClaraClara Suess, Senior Account Manager, Burt Greener Communications6th Floor, 41 St Vincent Place, Glasgow G1 2ERt.0141 248 6007, m. 0779 279 5008, f.0141 248 33221 St Colme Street, Edinburgh EH3 6AAt.0131 220 8249www.burtgreener.co.uk |
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Last updated ( Thursday, 20 August 2009 08:16 )
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August mailer being prepared |
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Written by Burt Greener
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Thursday, 23 July 2009 05:23 |
We’re now working on the August newsletter to go out to our EdinburghShopper.com database, so please let us know if there is anything you would like included, such as events, new stock, special offers – anything at all! Can you let us know by Wednesday 29 July? Also any images you would like to be included.
Thanks,
Clara
Clara Suess
Senior Account Manager
Burt Greener Communications
6th Floor
41 St Vincent Place
Glasgow G1 2ER
t.0141 248 6007
m. 0779 279 5008
f.0141 248 3322
1 St Colme Street
Edinburgh
EH3 6AA
t.0131 220 8249
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